Trademarks / Startup Support Plus
At Startup Support Plus, we understand the value of protecting your brand through trademarks. A trademark is more than just a name or a logo—it represents your business, your reputation, and your commitment to quality. Whether you’re a startup or a growing business, securing your trademark helps protect what you’ve built.
What Can Be a Trademark?
A trademark can be a word, design, letter, number, colour, figurative element, 3D shape, hologram, motion graphic, packaging style, sound, scent, taste, texture, position, or a combination of these elements. Trademarks help consumers recognize your business and build trust over time.
Because your trademark becomes a symbol of your reputation, it’s considered valuable intellectual property.
Why Search Before Filing?
Before filing your trademark application in Canada, conduct a thorough search of existing trademarks. This step reduces the risk of having your application refused later. You can search existing Canadian trademarks using the Canadian Trademarks Database.
Avoid choosing words, designs, or ideas that resemble existing trademarks. If your mark is confusingly similar to someone else’s, it may be rejected.
Examiners assess:
How trademarks look or sound
Whether they suggest similar ideas
Whether they apply to similar goods or services
How to File a Trademark Application in Canada
Once you’re confident your trademark is unique, you’re ready to file. At Startup Support Plus, we can help you through this process or direct you to trusted resources.
1️⃣ File Online
Use CIPO’s Online Application Portal. If this is your first time, you’ll need to create a secure account.
2️⃣ File by Mail or In-Person
Send your application to:
Canadian Intellectual Property Office (CIPO)
Place du Portage I, 50 Victoria Street, Room C-114
Gatineau, QC K1A 0C9
3️⃣ File by Fax
Black and white trademarks: 819-953-2476
Colour trademarks: 819-934-3833
Protecting Trademarks Beyond Canada
A Canadian trademark protects your brand within Canada only. If you plan to operate internationally, explore the Madrid Protocol or consult a trademark agent.
