Business Planning
Startup Support Plus
Business plans are the foundation on which successful businesses are built.
Planning Can Be Overwhelming. The Good News Is, You Have Options.
If you’re not sure where to start, you’re not alone. Business planning involves multiple steps, from goal setting to financial forecasting. Fortunately, with the right support, it doesn’t have to feel impossible. We’re here to help you create a plan that’s realistic, flexible, and tailored to your goals.
Want to Drive More Traffic to Your Business?
Understanding how your website performs is key to making smart decisions. For example, website analytics reveal what’s working, what needs improvement, and where your traffic comes from. As a result, you can focus your time and energy on strategies that deliver real results. This insight leads to stronger marketing, higher visibility, and better returns for your business.
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Ready To Make a Real Change?
Let’s Build this Together!
Whether you’re just getting started or need to revise an existing plan, we’re here to guide you through it. Book a free consultation with our team and take the first step toward greater clarity and confidence in your business decisions.
Business Canvas Model
The Business Model Canvas helps you describe, design, analyze, and challenge your business model. It covers key areas such as value propositions, customer relationships, revenue streams, and more.
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Thinking of Starting Something New?
Are you planning to launch a new business, introduce new products or services, or refresh your current business model? If so, the Business Model Canvas is a great place to begin.
This globally recognized framework is used by millions of business leaders across industries. Whether you’re building from the ground up or refining your operations, the Business Model Canvas helps you think strategically and act decisively.
Why Use the Business Model Canvas?
Put simply, the Business Model Canvas:
Improves focus and execution
Is visual, practical, and intuitive
Leads to structured, action-oriented outcomes
It gives you a clear view of your value proposition, customer segments, channels, revenue streams, and more—all in one place.
Ready to Build Your Blueprint for Success?
Here are a few great resources to help you get started:
Watch the Business Canvas Webinar with ONB’s Rivers Corbett on YouTube
Try Canvanizer to create your own interactive canvas
Explore Strategyzer for templates and training tools
Get inspired by new business ideas from Entrepreneur
Download a PDF version of the Business Model Canvas or grab the Cheat Sheet for quick reference
Marketing Plan
Planning for success starts with a strong marketing plan. We’ll help you outline your ideal customers, marketing strategies, and long-term growth tactics.
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Canada Business – Your One-Stop Business Resource
Canada Business is a joint initiative between the federal and provincial governments, created to support entrepreneurs and small business owners at every stage of the business lifecycle. Whether you’re starting, planning, financing, managing, or expanding your business, their team offers free and confidential services to help you make informed decisions.
Support is available by phone or email, making it accessible no matter where you’re located.
Common Questions They Help Answer:
What type of financial support is available for my business?
Which permits or licenses do I need to launch my business?
Can you help me find distributors or suppliers?
Can you provide me with market or demographic data?
Is there a government program for my specific business idea?
Services Offered Include:
Startup guides
Business structure information (e.g., incorporation, sole proprietorship)
Registration and licensing procedures (GST/HST, business number, etc.)
Government regulations and compliance support
Document templates (contracts, legal forms, MOUs)
Business plan templates and examples
Intellectual property guidance (copyright, patents, trademarks)
Importing/exporting information
Financing and funding options
Procurement and government contracts
Market research and competitor analysis
Supplier and distributor directories
Benchmarking tools and industry reports
Marketing and business plan reviews
…and many more valuable tools and insights
Canada Business is an excellent starting point for entrepreneurs seeking trustworthy, up-to-date information. Their goal is to reduce the guesswork so you can focus on building and growing your business with confidence.
Canada Business / Entreprises Canada – Check out Canada Business Toll-Free Number / Numéro sans frais: 1-888-576-4444 E-mail/Courriel: info.cb@acoa-apeca.gc.ca Fax / Télécopieur: 506-789-4737 TTY / ATS: 1-800-457-8466 – website: Atlantic Canada Opportunities Agency
Website Development
Your website is more than just a digital brochure—it’s a powerful business tool. We build websites that help you connect with customers and drive growth.
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Our website packages include everything you need to establish a strong, professional online presence:
✅ 1 custom .com domain name
✅ 5 business email addresses
✅ SEO-friendly design for better Google rankings
✅ Responsive mobile website that works on all devices
✅ SSL certificate for secure browsing
✅ 24/7 customer support
✅ Social media integration (Facebook, Instagram, etc.)
✅ Built-in sign-up and contact forms for lead generation
Visit Learnsphere – Need help with research, planning and sales? https://learnsphere.ca/export-development
Search Engine Optimization
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Naming Your Business
Choosing the right name is a critical first step. We assist with name searches and help ensure your business name aligns with your vision.
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Business Name Search & NUANS Report – Startup Support Plus
Startup Support Plus offers NUANS name searches to help you get started with your business registration or incorporation. Before proceeding with a full NUANS report, we provide a free preliminary name search to check availability and avoid unnecessary delays.
The NUANS system (Newly Upgraded Automated Name Search) scans over 8 million records across Canada, including corporation names, business names, and trademarks. It is a required step for most federal and provincial registrations.
A NUANS report is mandatory for incorporating or registering a business name in Canada (federally and in most provinces).
Need assistance?
📞 Call: 506-854-6490
📧 Email: debbiecollins@startupsupportplus.com
Free Tools to Help with Business Name Searches
Once you’ve selected your business name and completed your NUANS search, you can move forward with registration and website setup. Best of all, you’ll receive a free .com domain when we build your site.
Try these tools to help brainstorm and check name availability:
Lean Domain Search – Instantly find available domain names
Domainr – Discover short, brandable company names and check domain availability
How to Register a Business Name in New Brunswick
To register your business name online in New Brunswick:
Visit www.snb.ca
Select your preferred language
Under Most Requested, click Corporate Registry
Choose Products and Services
Scroll to Business Names and click Register a Business Name
If you are a sole proprietor and resident of New Brunswick, follow the prompts to complete registration
PEI Business Name Registration
If you’re registering a business in Prince Edward Island, the process must be completed on the official PEI government website.
Business Plan
A great business plan outlines your goals, identifies your market, and maps a strategy for sustainable success. We’ll help you craft a plan that works.
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Business Planning Resources
If you’re looking to start, grow, or modernize a business, you’re not alone. Several organizations across Canada provide tools and support to help entrepreneurs at every stage. From writing your business plan to applying for funding, the following resources can help guide your journey.
CBDC – Community Business Development Corporations
CBDCs are non-profit organizations that offer a wide range of programs and services tailored to entrepreneurs in rural and semi-urban Atlantic Canada. They provide:
Business counseling and advisory services
Skills training and workshops
Loans of up to $150,000 for new or existing businesses
In addition to financial support, CBDCs also offer a fillable business plan template to help you organize your ideas and set clear goals.
ACOA – Atlantic Canada Opportunities Agency
ACOA supports businesses through various tools and guides, including:
Planning for Success: Your Guide to Preparing a Business and Marketing Plan
These resources walk you through each step of the planning process, from identifying your market to outlining your operational strategies.
Canada Business – Government Resource Hub
Canada Business is a federal-provincial initiative offering free and confidential services. It supports entrepreneurs with:
Research assistance
Information on financing, regulations, and permits
Help at all business stages—starting, planning, managing, financial and growing
You can download their one-pager:
Canada Business Common Requests and Services Offered (PDF) – June 2018, V2
Finimpact – In-Depth Business Plan Guide
If you’re looking for a comprehensive walkthrough, Finimpact’s Guide to Writing an Excellent Business Plan is a valuable resource. It breaks down essential elements of a strong plan and includes smart tips for standing out.
Read the full guide here:
https://finimpact.com/small-business-loans/how-to-write-business-plan.html
Workshops & Training
Need training on your own schedule? We offer workshops tailored to your team’s availability and learning goals—even after hours.
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Additionally, our experts are available to visit your location to deliver inspiring talks and share practical, real-world insights. Their presentations include true stories, proven strategies, and best practices designed to motivate and educate your team.
Audience Analytics
Understand your audience with real data. We provide analytics tools that help you make informed marketing and business decisions.
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Google Analytics Integration – Gain access to valuable insights about your website visitors, including audience demographics, behavior, and traffic sources. This data helps you make informed decisions to improve your marketing and user experience.
Email Marketing
Reach your audience where they are. We’ll help you build an email marketing strategy that delivers measurable results.
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Email Marketing – As one of the most cost-effective ways to promote your business, email marketing helps you build your brand, nurture leads, and increase sales. Learn how to create a targeted email marketing plan, design engaging emails, and test campaigns for optimal performance.
Email Marketing – MailChimp
Accounting
Need help setting up QuickBooks? We’re Elite ProAdvisors and specialize in QuickBooks Online Accountant. Let’s get your finances organized.
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Quickbooks
- Work from anywhere -Run reports, send invoices, organize expenses, and more from any device—PC, Mac, tablet, or phone.
- Capture receipts on your phone Snap a photo of your receipt and attach it to any transaction using the QuickBooks mobile app.
- Back up data automatically – Every time you make a change, we back it up instantly. So you don’t have to.
- Share books with your accountant – Your accountant can access your books remotely to help you keep on track and ready for tax time.
- Do less data entry – We’ll automatically download and organize your bank and credit card transactions.2
Need Quickbooks, I can set you up.