Trademarks

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Trademarks / Startup Support Plus

At Startup Support Plus, we understand the value of protecting your brand through trademarks. A trademark is more than just a name or a logo—it represents your business, your reputation, and your commitment to quality. Whether you’re a startup or a growing business, securing your trademark helps protect what you’ve built.

What Can Be a Trademark?

A trademark can be a word, design, letter, number, colour, figurative element, 3D shape, hologram, motion graphic, packaging style, sound, scent, taste, texture, position, or a combination of these elements. Trademarks help consumers recognize your business and build trust over time.

Because your trademark becomes a symbol of your reputation, it’s considered valuable intellectual property.

Why Search Before Filing?

Before filing your trademark application in Canada, conduct a thorough search of existing trademarks. This step reduces the risk of having your application refused later. You can search existing Canadian trademarks using the Canadian Trademarks Database.

Avoid choosing words, designs, or ideas that resemble existing trademarks. If your mark is confusingly similar to someone else’s, it may be rejected.

Examiners assess:

  • How trademarks look or sound

  • Whether they suggest similar ideas

  • Whether they apply to similar goods or services

How to File a Trademark Application in Canada

Once you’re confident your trademark is unique, you’re ready to file. At Startup Support Plus, we can help you through this process or direct you to trusted resources.

1️⃣ File Online

Use CIPO’s Online Application Portal. If this is your first time, you’ll need to create a secure account.

2️⃣ File by Mail or In-Person

Send your application to:
Canadian Intellectual Property Office (CIPO)
Place du Portage I, 50 Victoria Street, Room C-114
Gatineau, QC K1A 0C9

3️⃣ File by Fax

  • Black and white trademarks: 819-953-2476

  • Colour trademarks: 819-934-3833

Protecting Trademarks Beyond Canada

A Canadian trademark protects your brand within Canada only. If you plan to operate internationally, explore the Madrid Protocol or consult a trademark agent.

Startup

Startup Support Plus Resources and Tools for Entrepreneurs

At Startup Support Plus, we believe every entrepreneur deserves access to the right tools, support, and knowledge to succeed. That’s why we’ve created a comprehensive directory of resources and tools designed to help startups and small businesses build smarter, grow faster, and stay competitive.

Whether you’re just starting out or looking to scale your operations, our curated collection of Startup Support Plus resources and tools connects you with the programs, services, and platforms that can make a difference.

💼 What You’ll Find in Our Resource Directory

Our growing list includes:

 

Quickbooks Gold ProAdvisor

Startup Support Plus is proud to announce our official certification as a QuickBooks Online Gold ProAdvisor. This certification shows our commitment to delivering reliable, professional bookkeeping and accounting support to small businesses across New Brunswick and beyond.

Through our partnership with QuickBooks Online, the world’s #1 cloud accounting solution for small businesses, we help you manage your business finances with more efficiency, accuracy, and confidence.

Millions of small business owners worldwide trust QuickBooks Online for its practical tools that simplify accounting and bookkeeping. With QuickBooks, you can easily create professional, branded invoices and estimates that reflect your business identity. You can connect your business bank account to automatically sync transactions, saving you time and reducing manual errors.

QuickBooks also allows you to manage your business finances on the go. Whether you’re using a computer, tablet, or mobile device, you’ll have access to your accounts whenever you need them. You can track expenses, organize receipts digitally, and prepare for tax season with far less hassle. Plus, QuickBooks generates accurate and customizable financial reports to help you stay informed about your business’s performance.

If you’re ready to simplify your bookkeeping and accounting processes with QuickBooks Online, Startup Support Plus is here to help. We offer free consultations to discuss how cloud accounting solutions can benefit your business. Call us today at 506-381-5845 or visit our Contact Page to get started.

You can also learn more about QuickBooks Online Canada and view more of our services on our Services Page and Resources Page.

qboa-web-badge-gold-en

The Business Model Canvas

How to Use the Business Model Canvas to Shape Your Business Strategy

If you’re planning to launch a new business, introduce a product or service, or rework your current strategy, the Business Model Canvas can be an excellent starting point. This tool offers a clear, visual way to define and structure your business model on a single page.

Originally developed by Strategyzer, the Business Model Canvas is now a global standard used by entrepreneurs, startups, and large corporations alike. It allows business owners to visualize nine key elements that form the foundation of a successful business:

  • Customer segments

  • Value propositions

  • Channels

  • Customer relationships

  • Revenue streams

  • Key resources

  • Key activities

  • Key partnerships

  • Cost structure

✅ Why Use the Business Model Canvas?

  • It helps improve focus and align your team.

  • The layout is practical, visual, and easy to use.

  • It encourages structured, strategic thinking without overwhelming you with jargon.

  • You can revise and adapt your canvas as your business grows.

At Startup Support Plus, we often recommend this tool during our business planning consultations. It’s a great foundation before building your pitch deck, applying for funding, or developing a detailed business plan.

🔗 Explore More Tools & Templates

Welcome To Startup Support Plus Posts

Startup Support Plus

A Full-Service Web Design Agency. Startup Support Plus helps startups and small businesses set up their websites at an affordable one-time price. The packages include up to 5 email accounts, setup of your personal secure domain (SSL certificate), a basic website with a site builder, and the ability to post blogs across all your social media channels.

Startup Support Plus is located in Moncton, NB, Canada. Our team has been serving Canada with website designs, branding, and SEO for over four years.

Visit our website design portfolio to see our work!  Most of all we are affordable for all companies just starting up because our website packages start at $375.

First of all, our goal is to work with businesses, to create beautiful, functional websites designed and optimized for today’s mobile devices. Also using the latest web technologies in conjunction with WordPress and e-commerce platforms.

Our Services are web design, development, and marketing services that improve the online presence of companies in Greater Moncton.

Our experience and ability to be flexible to the needs of each project are always important to ensure the best services. In Addition, we have extensive references available for your perusal at your request. Finally, we still work with many of our clients and have long-standing relationships with them to ensure sites remain updated and secure.

Most of all we build a responsive and accessible website that looks great. Get a free quote today!

Startup Support Plus