Guide To Government Programs

Startup Support Plus and Innovation Canada: Resources for Entrepreneurs

At Startup Support Plus and Innovation Canada, we understand the importance of connecting entrepreneurs with the right resources at the right time. As part of our commitment to helping small business owners succeed, Startup Support Plus proudly partners with Innovation Canada to ensure our community has direct access to government resources, programs, and funding opportunities.

Many of our community leaders have already benefited from Innovation Canada’s recent “Your Inside Guide to Government” webinar. We are thrilled to provide even more information about this valuable platform so you can share it with other members of your startup and small business network.

Explore Innovation Canada’s Platform

Visit innovation.canada.ca to explore their easy-to-use one-stop platform. Entrepreneurs can find federal, provincial, and territorial programs designed to help them grow their businesses. The platform also includes select non-profit programs. In less than two minutes, business owners can create a profile and receive a tailored list of available resources. Additionally, users can sign up for notifications to stay informed about new programs that match their goals.

Why This Matters to Startup Support Plus Clients

Through our business services, we consistently help our clients uncover new growth opportunities. Startup Support Plus and Innovation Canada work together to simplify this process for you. Whether you need grants, advisory services, tax credits, or expert connections, this platform helps ensure you don’t miss out on available support.

You can also visit our resources page for more tools designed to support entrepreneurs.

Need Assistance?

You can speak directly with Innovation Canada’s experts by calling 1-833-201-4358. They’ll connect you with the most relevant programs and advisors based on your business needs.

Outbound Links (Do follow):

How to Setup A Post With Divi


Adding New Blog Posts to Your Divi Website

If you’re using Divi and WordPress, adding new blog posts to your website is a simple process—but doing it correctly can improve both your site’s design and search engine visibility. At Startup Support Plus, we guide our clients through every step of content publishing, helping them get the most from their Divi websites.

Step-by-Step: How to Add a Blog Post in Divi

1. Log into your website
Start by going to your login page, typically at yourdomain.com/wp-admin. Enter your WordPress username and password.

2. Access the WordPress Dashboard
Once logged in, you’ll land on your dashboard. From the left-hand menu, click on Posts, then select Add New.

3. Set up your post title and content
Give your blog post a clear title and add your content to the main editor. If you’re using the Divi Builder, you can switch to it by clicking “Use Divi Builder.” This allows you to add columns, images, buttons, and more.

4. Adjust the page layout
On the right-hand side under Divi Page Settings, set Page Layout to No Sidebar for a clean, full-width blog post.

5. Add a featured image
Scroll down to the Featured Image section and upload an engaging, branded image. This is the thumbnail that will display on your blog feed.

6. Optimize your post for SEO
Add focus keywords, a meta description, and internal links to other pages on your site (like your services or contact pages). Use a plugin like Yoast SEO or Rank Math to guide you.

7. Preview and publish
Click Preview to see how your blog post will look. When everything is in place, click Publish.

🛠️ Need Help with Blog Management?

Startup Support Plus helps build websites and ongoing WordPress support for small businesses using Divi.

 

Quickbooks Gold ProAdvisor

Startup Support Plus is proud to announce our official certification as a QuickBooks Online Gold ProAdvisor. This certification shows our commitment to delivering reliable, professional bookkeeping and accounting support to small businesses across New Brunswick and beyond.

Through our partnership with QuickBooks Online, the world’s #1 cloud accounting solution for small businesses, we help you manage your business finances with more efficiency, accuracy, and confidence.

Millions of small business owners worldwide trust QuickBooks Online for its practical tools that simplify accounting and bookkeeping. With QuickBooks, you can easily create professional, branded invoices and estimates that reflect your business identity. You can connect your business bank account to automatically sync transactions, saving you time and reducing manual errors.

QuickBooks also allows you to manage your business finances on the go. Whether you’re using a computer, tablet, or mobile device, you’ll have access to your accounts whenever you need them. You can track expenses, organize receipts digitally, and prepare for tax season with far less hassle. Plus, QuickBooks generates accurate and customizable financial reports to help you stay informed about your business’s performance.

If you’re ready to simplify your bookkeeping and accounting processes with QuickBooks Online, Startup Support Plus is here to help. We offer free consultations to discuss how cloud accounting solutions can benefit your business. Call us today at 506-381-5845 or visit our Contact Page to get started.

You can also learn more about QuickBooks Online Canada and view more of our services on our Services Page and Resources Page.

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Business Name Searches (NUANS®)


Business Name Searches (NUANS®) – Startup Support Plus

Before you register or incorporate your business, it’s essential to conduct Business Name Searches (NUANS®) to verify that your proposed name is available. This step ensures that your business name does not conflict with an existing corporate name or a registered trademark.

At Startup Support Plus, we help entrepreneurs across Canada complete NUANS® name searches quickly and accurately. This is one of the most important early steps when starting a business, whether you’re incorporating federally or registering in a specific province.

A NUANS® (Newly Upgraded Automated Name Search) report is a mandatory document for federal incorporation and for many provincial incorporations, such as in Alberta, Ontario, and New Brunswick. The report compares your proposed name against existing corporate names, trademarks, business registrations, and reserved names.

The goal is to confirm that your chosen name is not confusingly similar to other existing entities. This helps prevent legal disputes and rejection of your registration.

Startup Support Plus assists with conducting NUANS® name searches, preparing reports for federal or provincial use, advising on next steps for registration or incorporation, and supporting you through our full business registration services. If you need help selecting a strong, brandable business name, we’ll guide you through best practices to help you make an informed decision.

Call us at 506-381-5845 or contact us online to get started with your NUANS® name search today.

You can also explore helpful resources such as Innovation Canada’s Business Support Finder and Corporations Canada’s name search guidance. Visit our Services Page to learn more about how we can support your startup journey.

Startup Support Plus Services

Startup Support Plus Services

The Business Model Canvas

How to Use the Business Model Canvas to Shape Your Business Strategy

If you’re planning to launch a new business, introduce a product or service, or rework your current strategy, the Business Model Canvas can be an excellent starting point. This tool offers a clear, visual way to define and structure your business model on a single page.

Originally developed by Strategyzer, the Business Model Canvas is now a global standard used by entrepreneurs, startups, and large corporations alike. It allows business owners to visualize nine key elements that form the foundation of a successful business:

  • Customer segments

  • Value propositions

  • Channels

  • Customer relationships

  • Revenue streams

  • Key resources

  • Key activities

  • Key partnerships

  • Cost structure

✅ Why Use the Business Model Canvas?

  • It helps improve focus and align your team.

  • The layout is practical, visual, and easy to use.

  • It encourages structured, strategic thinking without overwhelming you with jargon.

  • You can revise and adapt your canvas as your business grows.

At Startup Support Plus, we often recommend this tool during our business planning consultations. It’s a great foundation before building your pitch deck, applying for funding, or developing a detailed business plan.

🔗 Explore More Tools & Templates

Business Model Canvas

Business Model Canvas – Opportunities NB

The Business Model Canvas is a global standard used by millions of people and companies of all sizes to plan, communicate, and improve their business strategy. With Opportunities NB, you can use this powerful tool to describe, design, and challenge your business model. It brings clarity to your decisions and structure to your planning.

Are you launching a new business, introducing new products or services, or rethinking your existing model? The Business Model Canvas offers a strategic framework to guide you through the process.

This tool is ideal for startups, small businesses, entrepreneurs, and even those who are just starting with an idea. It helps transform thoughts into action by providing a clear, visual representation of the core components of a business.

Benefits of the Business Model Canvas:

  • Sharpens your focus and improves execution
  • Offers a visual, practical, and intuitive layout

  • Encourages structured, results-driven discussions

  • It’s more than just a planning document—it’s a blueprint for entrepreneurial success.
  • Presenter: Rivers Corbett
    Entrepreneur in Residence, Opportunities NB
  • Eventbrite Link to Register: Business Model Canvas Signup Eventbrite
  • We also invite all local entrepreneurs and startups to join Startup Greater Moncton, an entrepreneur-led non-profit organization. We are committed to enhancing the entrepreneurial ecosystem in Moncton, Dieppe, and Riverview. Our goal is to create a collaborative community where innovation, learning, and support thrive. By offering a central access point for resources, events, and connections, Startup Moncton makes it easier for local entrepreneurs to grow and lead.

Startup Moncton Website

Contact Startup Support Plus

Business Model Canvas